Canadian Artist Mad Dog Jones to Design Nordiq Canada’s Olympic and Paralympic Race Suits
Canmore, Mar 17, 2025 – Nordiq Canada is excited to announce world-renowned Canadian artist Mad Dog Jones (Michah Dowbak) will design the official field of play uniform for Canada’s cross-country ski and Para nordic teams at the Milano Cortina 2026 Olympic and Paralympic Winter Games.
Recognized as the most sought-after Canadian artist, Mad Dog Jones is adding Nordiq Canada to the list of global brands and high-profile athletes, including Formula 1 champion Lewis Hamilton, with whom he collaborates. Jones’ work is known for its bold, futuristic aesthetic, and now, he’s bringing that same energy to Canadian cross-country skiing. Check out his Instagram here.
Before becoming a world-renowned artist, Michah was a cross-country ski racer in Thunder Bay, Ontario, and he remains an avid skier, still competing in local races. His deep connection to the sport and the team inspired him to take on this unique project—a first for a Canadian Olympic and Paralympic ski suit.
“I love cross-country skiing, so the opportunity to design a suit for Canada’s best athletes is incredibly special,” said Mad Dog Jones. “I want them to feel fast and strong every time they put it on.”
The 2026 race suit design will be a bold visual statement, reflecting Canadian heritage and the power and athleticism of Canada’s top cross-county skiers.
Nordiq Canada CEO Beckie Scott shared the team’s excitement: “To have an artist of this caliber, who is not only Canadian but also a cross-country skier, designing our Olympic and Paralympic suits is an incredible honor. We can’t wait to see our athletes race in a suit that blends art, sport, and national pride.”
Mad Dog Jones is giving back to the sport he loves, making this design possible for Nordiq Canada. His generosity ensures that Canadian skiers will stand out on the world stage.
Watch for the official unveiling of the Milano Cortina 2026 Olympic and Paralympic Winter Games field of play uniform closer the Games.