Dæhlie Named Official Apparel Partner of Nordiq Canada

Nordiq Canada is proud to welcome Dæhlie, one of the world’s leading Nordic ski apparel brands, as its Official Apparel Partner.

The agreement provides Canada’s national cross-country ski program with apparel support from a brand deeply rooted in Nordic sport, helping equip athletes and staff for training, competition and international representation.

Founded by Olympic legend Bjørn Dæhlie, the Norwegian brand is one of the most recognized names in Nordic ski apparel. Through the partnership, Canadian athletes pursuing success on the world stage will have access to performance-focused apparel designed for the demands of elite training and competition.

“We couldn’t be more excited to be embarking on this partnership, knowing the quality and detail that Dæhlie brings to their apparel,” said Beckie Scott, CEO of Nordiq Canada. “Dæhlie has a long and respected history in cross-country skiing and a reputation for creating apparel that performs in the most demanding conditions. Our athletes and staff work exceptionally hard toward excellence every day – and they deserve to have clothing and gear that can do the same. No pun intended but I think this is a great fit!”

Athletes across Nordiq Canada’s Olympic and Paralympic programs have welcomed the news, recognizing the importance of reliable, high-performance apparel throughout a demanding training and competition season.

“It is a privilege to welcome Dæhlie as Nordiq Canada’s newest partner. With their long-proven record of World Cup, World Championship and Olympic success, I dream that together we can add even more Paralympic success while exploring the opportunities this partnership may create,” said Mark Arendz, Paralympic medallist and member of Canada’s National Para Nordic Team.

“It means so much to train in a brand that sees the strength, resilience and potential of Para Nordic athletes in Canada,” said Emma Archibald, a member of Canada’s National Para Nordic Team. “I’m so excited for this partnership and for the recognition and support behind our sport and its athletes.”

With Canadian athletes continuing to push for success on the world stage, the National Ski Team and National Para Nordic Team are building momentum toward future international achievements.

Together, Nordiq Canada and Dæhlie will help Canadian athletes perform at their best while inspiring more Canadians to get outside, get active and discover the lifelong benefits of cross-country skiing.

For more information about Dæhlie, visit www.daehlie.com.